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Seniors are a very loyal market that
comprises 25% of the population, is growing, and controls 77% of the financial
resources in the United States? Hiring seniors also shows that you are
interested in serving this market.
For the most part, your clients are far more
comfortable with people that are their own age. Since many businesses
don't put seniors out in front where they are visible, doing so will make your
business stand out. Hire senior employees to attract senior customers away
from the competition.
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Seniors are generally more reliable.
They've done their job-hopping, they don't have sick kids at home or have to
make an emergency rush to the school to pick up Junior who has a fever. |
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Seniors take their jobs more seriously.
They understand that jobs for seniors are a bit harder to get. Therefore,
their jobs are worth more to them.
How much does it cost you to hire and train an
employee and how much does it cost you if you have to fire someone? Your
turnover rate with seniors is lower, and so are your employee
acquisition and training costs.
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Seniors know that every job isn't perfect and
have had the experience of working with and for people that aren't
perfect. They also know that your customers are not perfect and have had
to learn to deal with it all. They seldom leave jobs because things are
not perfect. |
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Seniors are generally cheaper to hire, even if
you pay them a higher wage. For all the reasons mentioned
here, seniors stay at one job far longer than do their younger counterparts,
they have more experience to draw from, and while you might have to spend a bit
longer walking them through new technologies, they
are easier to train overall. |
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While seniors are no strangers to romance, they
aren't pining away over and flirting with the latest hire. Emotionally stable employees work better and are
more reliable. |
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Seniors haven't gotten
so many years behind
them without learning some very valuable lessons that new kid
with the lip ring won't even know about for another 20 years. |
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Seniors who are on Medicare are cheaper to
hire. Even if you provide them with a Medicare supplement policy, it is
far cheaper than a full insurance HMO or PPO. |
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Seniors may not be as strong or as fast as some
of their younger counterparts. However, if you provide them with the proper tools
and a bit of assistance for those rare heavy tasks, will probably get the
job done faster, better, and without the supervision that would otherwise be
necessary. |
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Seniors still remember and understand the
effect of common courtesy and customer service. They understand that
customers are not a nuisance but the reason that they have a job. Their
work ethic is more evolved. Most know the value of a smile and a
handshake in making and retaining customers. They have learned that
their job is not guaranteed, and that taking care of a customer is far easier
than finding a new job. |
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